ShareASale（簡(jiǎn)稱(chēng)SAS）聯(lián)盟平臺(tái)成立于2000年，總部位于美國(guó)芝加哥，在2017年被Awin收購(gòu)，目前以獨(dú)立的品牌繼續(xù)運(yùn)作，官網(wǎng)可以看到字樣ShareASale Part of Awin，主要專(zhuān)注于北美市場(chǎng)，目前有16550+個(gè)廣告主和225000+以上的聯(lián)盟客資源。

shareasale聯(lián)盟平臺(tái)相對(duì)而言是大家比較熟悉的一個(gè)平臺(tái)也是很多小伙伴開(kāi)始做聯(lián)盟的時(shí)候如果是北美市場(chǎng)首先考慮的一個(gè)聯(lián)盟平臺(tái),因?yàn)橄鄬?duì)其他聯(lián)盟平臺(tái)而言,ShareASale對(duì)于中小賣(mài)家是比較友好的,對(duì)于網(wǎng)站的GMV或者M(jìn)AU月訪問(wèn)量沒(méi)有那么高的要求,一般新搭建的獨(dú)立站申請(qǐng)ShareASale聯(lián)盟也能通過(guò)審核,所以本文就先介紹如何注冊(cè)ShareASale的聯(lián)盟平臺(tái)。

ShareASale的聯(lián)盟平臺(tái)注冊(cè)主要有下面幾步,如果使用shopify建站,付款測(cè)試就更簡(jiǎn)單,直接下載個(gè)ShareASale的應(yīng)用然后把ShareASale的merchant ID填上去,裝太變?yōu)閍ctive,接下來(lái)來(lái)看看是如何注冊(cè)的,注冊(cè)鏈接

填寫(xiě)基礎(chǔ)的公司信息
傭金設(shè)置
吸引聯(lián)盟客（affiliate publisher）–關(guān)鍵詞設(shè)置,類(lèi)目選擇,logo上傳,聯(lián)盟條款
管理聯(lián)盟客（affiliate publisher）–歡迎語(yǔ),手動(dòng)還是自動(dòng)審核，
安裝代碼,付款追蹤測(cè)試
測(cè)試代碼能否追蹤成功
付款

因?yàn)槲覀兪且詍erchant商家的身份的注冊(cè)的,所以要選擇merchant sign up,affiliate sign up主要以聯(lián)盟客的身份注冊(cè)的,也可以去注冊(cè)一個(gè)shareasale的對(duì)于publisher的注冊(cè)不是很?chē)?yán)格,主要是為了方便我們后續(xù)在做聯(lián)盟營(yíng)銷(xiāo)的一些動(dòng)作時(shí)知道在加入自己品牌的affiliaite program的時(shí)候是怎么顯示的也便于我們平時(shí)做一些聯(lián)素材的推送,下面的圖就是之前以http://nanxitalk.com的域名注冊(cè)的聯(lián)盟客的界面顯示,下文也會(huì)講到Affiliate的頁(yè)面是什么樣子的。

第一,商家基礎(chǔ)信息填寫(xiě)



點(diǎn)擊merchant sign up就會(huì)彈出來(lái)一些business info需要我們?nèi)ヌ顚?xiě),對(duì)著把信息完善好，那個(gè)website的要填寫(xiě)你要使用shareasale聯(lián)盟平臺(tái)的網(wǎng)站,一定要正確的因?yàn)楹罄m(xù)代碼安裝以及付款測(cè)試都跟這個(gè)相關(guān),還有Login info可以創(chuàng)建個(gè)登陸的名字以及密碼,但要把創(chuàng)建的名字跟密碼記錄下來(lái)，后續(xù)登陸聯(lián)盟平臺(tái)都用這個(gè)

第二,傭金以及tracking cap或者叫cookies duration




傭金的設(shè)置就是你愿意給到聯(lián)盟客多少的成交傭金,不同的品類(lèi)的也會(huì)有很大的差別,3C的一般3-12%,服裝類(lèi)的有可能更高些15-20%，一些虛擬產(chǎn)品的可能會(huì)更高,這個(gè)傭金的設(shè)置除了考量自己的投入產(chǎn)出比之外,最好也可以參考下競(jìng)品的設(shè)置多少,比如儲(chǔ)能行業(yè)的一般是5-8%點(diǎn)左右,客單價(jià)也想多高些,聯(lián)盟客每帶出一單都能獲得幾百USD的收入,具體怎么看這里有三種方式

第一,注冊(cè)Affiliate賬戶(hù),直接去搜競(jìng)品
第二,去競(jìng)品的網(wǎng)站footer那里一般都有affiliate program,會(huì)有詳細(xì)介紹
第三,用fosho aff(http://foshobrands.com)的工具可以看到競(jìng)品的傭金設(shè)置以及tracking cap,聯(lián)盟客類(lèi)型以及帶貨情況等

下面那個(gè)tracking cap 大部分是30days,就是指的是從用戶(hù)看到點(diǎn)擊聯(lián)盟客推廣的產(chǎn)品,無(wú)論是content類(lèi)型的,coupon/deal類(lèi),dsp/ppc接接下來(lái)的30天內(nèi) 這個(gè)用戶(hù)只要在網(wǎng)站有成交,聯(lián)盟客就可以獲得傭金, 這也是為什么尤其對(duì)于高客單產(chǎn)品或者開(kāi)通多個(gè)聯(lián)盟平臺(tái)有那么多重復(fù)訂單的原因,或者說(shuō)聯(lián)盟搶了一些谷歌廣告的歸因。

高客單的產(chǎn)品一般用戶(hù)都是多觸點(diǎn)才有可能成交,那這個(gè)過(guò)程中就有很大的重復(fù)性,廣告/聯(lián)盟的歸因也基本上都是按照l(shuí)ast click,要看競(jìng)品的tracking cap設(shè)置的多少天,以上看競(jìng)品聯(lián)盟傭金的方法一樣適用。需要說(shuō)明的是tracking cap也是吸引聯(lián)盟客的一個(gè)點(diǎn),這也是跟亞馬遜聯(lián)盟相比很大的一個(gè)優(yōu)勢(shì),亞馬遜的聯(lián)盟是24個(gè)小時(shí)且規(guī)則很?chē)?yán)格,一旦違反亞馬遜聯(lián)盟規(guī)則就會(huì)遭遇封號(hào),另外亞馬遜聯(lián)盟商家參與度不大且類(lèi)目由亞馬遜統(tǒng)一傭金設(shè)置,相對(duì)會(huì)比獨(dú)立站聯(lián)盟低。

第三,吸引聯(lián)盟客（affiliate publisher）–關(guān)鍵詞設(shè)置,logo上傳,聯(lián)盟條款

第三個(gè)部分主要是一些關(guān)鍵詞的設(shè)置,便于聯(lián)盟客能夠搜到自己,上面聯(lián)盟客的界面也有個(gè)merchant center搜索的頁(yè)面,所以關(guān)鍵詞設(shè)置除了自己的品牌詞,品牌產(chǎn)品詞也可以加一些行業(yè)詞,跟自己的競(jìng)品詞。




篩選好關(guān)鍵詞后就要填寫(xiě)產(chǎn)品的類(lèi)別,這個(gè)還是要注意的下一定要選擇跟產(chǎn)品相關(guān)的,后面在修改類(lèi)目的話是需要花錢(qián)的,因?yàn)閟hareasale可選擇的類(lèi)目比較有限且是很久以前的,沒(méi)匹配到比較細(xì)分的類(lèi)目,可以參考下競(jìng)品選的什么類(lèi)目。

接下來(lái)是一條不同尺寸的logo上傳,下面有個(gè)example的按鈕會(huì)告訴你這些logo會(huì)出現(xiàn)在哪些位置以及是什么樣的形式。




接下來(lái)就是聯(lián)盟條款的選擇,這個(gè)就主要是聯(lián)盟運(yùn)營(yíng)過(guò)程中的一些條款,用來(lái)規(guī)定約束聯(lián)盟客的行為,都會(huì)在聯(lián)盟條款里面寫(xiě)明,一般都是遵守您所在地區(qū)的所有適用法律法規(guī)（包括但不限于金融服務(wù)法規(guī)，數(shù)據(jù)保護(hù)和反垃圾郵件法規(guī)，遵守B品牌和知識(shí)產(chǎn)權(quán)準(zhǔn)則，誠(chéng)實(shí)守信，以專(zhuān)業(yè)、得體的方式開(kāi)展聯(lián)盟會(huì)員獲取，并完全遵守所有適用法律?



為了履行本協(xié)議描述的服務(wù)，您將承擔(dān)所有性質(zhì)的設(shè)立和運(yùn)營(yíng)成本費(fèi)用，包括但不限于與服務(wù)有關(guān)的任何營(yíng)銷(xiāo)和推廣活動(dòng),還有就是一些PPC Policy,重復(fù)訂單/欺詐訂單等等如何處理,都要在聯(lián)盟條款里面寫(xiě)清楚,這個(gè)也是后面處理解決與聯(lián)盟客的糾紛依據(jù)之一。

一般聯(lián)盟客在加入品牌方的聯(lián)盟項(xiàng)目后都要看一看聯(lián)盟條款的,看看有哪些行為是不能觸碰的,尤其是關(guān)于TM商標(biāo)這塊,品牌方有要求是否能允許聯(lián)盟客投放自己的品牌詞,這個(gè)要具體問(wèn)題具體分析了有些品牌方要求非常嚴(yán)格任何TM品牌詞的變體都不允許投放,有的是可以允許投放品牌詞+coupon/coupon code/voucher等字眼的,因?yàn)楹艽笠徊糠值穆?lián)盟客的類(lèi)型是coupon/deal類(lèi)的,一般在剛開(kāi)始做聯(lián)盟的時(shí)候需要品牌比較新規(guī)則可以設(shè)置稍微松些,允許聯(lián)盟客投放品牌詞+coupon code/code/voucher等關(guān)鍵詞的,一來(lái)品牌比較新用戶(hù)主動(dòng)搜索低,二來(lái)也便于聯(lián)盟客進(jìn)行推廣。

Any TM+Keywords is prohibited, please DO NOT bid on brand+ keywords except brand+coupon, brand+voucher etc. The landing page should be your website, please DO NOT use our official websites directly

說(shuō)到coupon還是一點(diǎn)就是要在聯(lián)盟條款說(shuō)明coupon是只允許聯(lián)盟客使用shareasale平臺(tái)里面上傳的coupon還是獨(dú)立站設(shè)置的coupon都能使用,有些coupon類(lèi)的聯(lián)盟客就插件工具可以采集各大網(wǎng)站的coupon信息然后做分發(fā)。

下面找了個(gè)聯(lián)盟條款的,方便大家參考下也可以注冊(cè)個(gè)affiliate賬號(hào)多去看看競(jìng)品的聯(lián)盟條款




“xxx Affiliate Terms & Conditions Updated 8/03/2022

Please read our affiliate terms and conditions carefully before you join our program or begin marketing our program. These terms and conditions are written in plain language intentionally avoiding legalese to ensure that they may be clearly understood and followed by affiliates. Each Affiliate is responsible for assuring that its employees, agents and contractors comply with these terms and conditions. Affiliate terms and conditions are subject to change. DEFINITIONS As used in these terms and conditions: (i) “We”, “us”, or “our” refers to xxx Power and our website; (ii) “you” or “your” refers to the Affiliate; (iii) “our website” refers to the xxx Power properties located at?http://www.xxx.com; (iv) “your website” refers to any websites that you will link to our website; (v) “Program” refers to the xxx Power Affiliate Program. ENROLLMENT After receiving your application, we will review your website and notify you of your acceptance or rejection into our Program. Please allow up to 48 hours for your application to be reviewed. We reserve the right to reject any application, however we encourage you to contact us if you feel we have made an incorrect decision. Including all of the websites that you use in your profile will help us make a better decision. WEBSITE RESTRICTIONS Your participating website(s) may not: 1. Infringe on our or any anyone else’s intellectual property, publicity, privacy or other rights. 2. Violate any law, rule or regulation. 3. Contain any content that is threatening, harassing, defamatory, obscene, harmful to minors, or contains nudity, pornography or sexually explicit materials. 4. Contain any viruses, Trojan horses, worms, time bombs, cancelbots, or other computer programming routines that are intended to damage, interfere with, surreptitiously intercept or expropriate any system, data, or personal information. 5. Contain software or use technology that attempts to intercept, divert or redirect Internet traffic to or from any other website, or that potentially enables the diversion of affiliate commissions from another website. This includes toolbars, browser plug-ins, extensions and add-ons.

LINKING TO OUR WEBSITE Upon acceptance into the Program, links will be made available to you through the affiliate interface. Your acceptance in our program means you agree to and abide by the following. 1. You may ONLY advertise coupon codes that are provided to you through the affiliate program or network. 2. You may NOT advertise coupon codes obtained from our non-affiliate advertising, customer e-mails, paid search, or any other campaign. 3. Violation of these terms may result in removal from the xxx Power affiliate program, reversal of sales, or reduction in commissions. PPC GUIDELINES If you are enrolled in our Program and participate in PPC advertising, you must adhere to our PPC guidelines as follows: 1. You may not bid on any of our trademarked terms, including any variations or misspellings thereof for search or content-based campaigns on Google, Bing, Yahoo or any other network. These trademark terms include xxx Power, xxxpower.com,?http://www.xxxpower.com,?http://www.xxxpower.com?and similar terms without express written permission. 2. Any TM+Keywords is prohibited, please DO NOT bid on brand+ keywords except brand+coupon, brand+voucher,brand+coupon code, brand+code, brand+deals,t he landing page should be your website, please DO NOT use our official websites directly. 3. You may not direct link to our website from any Pay-Per-Click ad or use redirects that yield the same result. Affiliates must be directed to an actual page on your website. 4. You may not use our URL (http://www.xxxpower.com) as your Display URL, however use as a subfolder or subdomain (i.e.?http://www.yoursite.com/xxx?Power or?http://xxxpower.yoursite.com) is permissible. If you automate your PPC campaigns, the responsibility is yours to exclude our trademark terms from your program and we strongly suggest you add our trademarked terms as negative keywords. If you violate these PPC guidelines your current and past commission will be set to 0% without warning. Trademarked Terms: xxx Power, xxxpower.com,?http://www.xxxpower.com, Violation of these terms may result in removal from the xxx Power affiliate program, reversal of sales, or reduction in commissions. SOCIAL MEDIA Affiliates are not permitted to use TM, TM+terms or any variation or misspelling to create pages or accounts on Facebook/Youtube/Twitter/Reddit/Instagram etc., including but not limited to xxx Power, xxxpower.com,?http://www.xxxpower.com?DOMAIN NAMES Use of any of our trademarked terms or misspellings as part of the domain for your website is strictly prohibited. (e.g. www.?http://xxxpower-coupons.com). If you intend to promote our Program via e-mail campaigns, you must adhere to the following: 1. Abide by the CAN-SPAM Act of 2003 (Public Law No. 108-187) with respect to our Program. 2. E-mail must be sent on your behalf and must not imply that the e-mail is being sent on behalf of xxx Power. FTC COMPLIANCE You are required by xxx Power to disclose your affiliate relationship on any promotion for this merchant. This includes but is not limited to blog posts, videos, emails, social media and website pages. Your audience must understand you may earn commissions if they click your links. This disclosure statement should be clear and concise, stating that xxx Power is compensating you for your review or endorsement. If you received the product for free from xxx Power for review, this also must be clearly stated in your disclosure. For more information and suggestions about how to comply with the FTC’s Endorsement Guidelines, please review the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising, the FTC Endorsements website resource, and the FTC Dot Com Disclosures. Please note that the FTC guides and resources are only intended to provide guidance. They do not purport to provide legal advice and they do not guarantee that you will be in compliance with FTC regulations if you follow the suggestions presented. You are advised to seek and obtain your own legal advice on how these rules apply to your website or other promotional activities for which you receive compensation. Please visit the?http://FTC.gov?website Business Center – Advertising and Marketing – Endorsements, Influencers and Reviews”

第四,管理聯(lián)盟客（affiliate publisher）–歡迎語(yǔ),手動(dòng)還是自動(dòng)審核

設(shè)置好聯(lián)盟條款后就進(jìn)入到Manage affiliate這個(gè)板塊,第一就是聯(lián)盟客的審核規(guī)則是自動(dòng)審核通過(guò)還是需要我們手動(dòng)手動(dòng)審核,一般大部分都是選擇手動(dòng)審核,聯(lián)盟客在申請(qǐng)我們的聯(lián)盟項(xiàng)目時(shí),需要我們審核通過(guò)才可以,這樣可以看看是什么樣的聯(lián)盟客加入了我們項(xiàng)目,他的EPC,介紹以及feedback score,shareasale里面有個(gè)對(duì)聯(lián)盟客打分的,會(huì)在聯(lián)盟客的那里顯示出現(xiàn),如果低于O分是負(fù)分的話就要多注意,還有也可以進(jìn)去聯(lián)盟客的網(wǎng)站看看是什么樣的內(nèi)容，然后決定通不通過(guò)。




這里可以設(shè)置個(gè)聯(lián)盟客的歡迎語(yǔ)以及被拒說(shuō)明下原因,可以設(shè)置自動(dòng)回復(fù)的,歡迎語(yǔ)一般都是非常感謝加入聯(lián)盟項(xiàng)目,然后把自己產(chǎn)品的一些offer，傭金設(shè)置, tracking cap,EPC等都可以簡(jiǎn)單提下，

第五,安裝代碼,付款追蹤測(cè)試

完成上面步驟后接下來(lái)就是安裝代碼做付款測(cè)試,如果是shopify建站就很簡(jiǎn)單,就在shopify的應(yīng)用下載個(gè)shareasale的app,然后安裝并把申請(qǐng)的shareasale的merchant ID輸入,如果是其他平臺(tái)的建站需要把代碼下載下來(lái)然后讓技術(shù)人員幫忙安裝到對(duì)應(yīng)的位置,我記得當(dāng)時(shí)安裝的時(shí)候有2組代碼 一組是基礎(chǔ)的另外一組是事件代碼,分別讓技術(shù)幫忙幫忙安裝對(duì)應(yīng)的位置。




代碼安裝好后接下來(lái)就開(kāi)始做付款測(cè)試,點(diǎn)擊begin the test會(huì)有個(gè)鏈接根據(jù)這個(gè)鏈接去到對(duì)應(yīng)的網(wǎng)站做個(gè)下單測(cè)試,看看shareasale后臺(tái)能不能追蹤到,如果能追蹤到在shareasale會(huì)有顯示,如果沒(méi)有追蹤到讓技術(shù)排查下原因。




做好追蹤測(cè)試后如果一切正常,接下來(lái)就是付款，賣(mài)家要在ShareASale上發(fā)布Affiliate Program，需要支付$650美元的Setup fee和$125美元的預(yù)存費(fèi)，就是說(shuō)賣(mài)家首次開(kāi)通需要支付一共$750美元的費(fèi)用，$650美元是一次性費(fèi)用，$120美元是用來(lái)支付給聯(lián)盟成員的預(yù)存?zhèn)蚪鹳M(fèi)和給ShareASale每筆20%的傭金交易費(fèi)




付完款后,shareasale有幾天的審核,審核過(guò)后就可以正式運(yùn)營(yíng)了,主要首先上次素材banner,coupon,textlinks,datafeed等信息，系統(tǒng)會(huì)推送一些聯(lián)盟客關(guān)注,剩下的就需要我們?nèi)パs聯(lián)盟客了,邀約shareasale里面有個(gè)招募工具以及廣告位,站外也可以去邀約加入,去一些聯(lián)盟的論壇/群組以及發(fā)覺(jué)競(jìng)品的聯(lián)盟客等信息,可以參考十種常見(jiàn)的聯(lián)盟客開(kāi)發(fā)邀約方式--聯(lián)盟營(yíng)銷(xiāo)