從傳統(tǒng)的B2B 到現(xiàn)在B2C, 無論是當(dāng)年多么火爆的Alibaba,到現(xiàn)在每個(gè)人口中都談到的Amazon. 這些平臺(tái)如此火爆的原因，是因?yàn)槲覀儼旬a(chǎn)品放上去就有流量，就有客戶，省去了中間自己去引流的環(huán)節(jié)。如果我們自己做官網(wǎng)做自營(yíng)電商平臺(tái)，流量哪里來？怎么給網(wǎng)站引流是頭等大事。
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我們最熟悉的最基礎(chǔ)的就是做SEO，但除開一些blackhat方法，基本都是需要花一段時(shí)間才會(huì)有效果，這個(gè)時(shí)候我們不得不選擇一些付費(fèi)廣告來做流量。付費(fèi)廣告我們估計(jì)首先想到的就是google關(guān)鍵詞（google adwords）,facebook,twitter 和youtube了。就算現(xiàn)在很流行的紅人推廣模式，很多也是在facebook以及youtube上面找。今天我們來分析下做海外推廣都有哪些引流方式以及具體都有哪些平臺(tái)去合作。

**1，?SEO---- 這個(gè)大家很熟悉，白帽和黑帽，但是現(xiàn)在主要以白帽為主。**
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有Amazon推廣收費(fèi)1W多，要你一個(gè)產(chǎn)品ASIN 和一個(gè)KEYWORD 就可以一個(gè)周幫你把關(guān)鍵詞排名做到第一頁(yè)。其實(shí)短時(shí)間的一般就是黑帽手法，白帽手法至少需要1個(gè)月到3個(gè)月，才能把關(guān)鍵詞做到第一頁(yè)，根據(jù)行業(yè)不同時(shí)間長(zhǎng)短可能也不同，但是相對(duì)于付費(fèi)廣告，SEO雖然緩慢但是流量會(huì)穩(wěn)定。隨著時(shí)間的積累，網(wǎng)站流量一般會(huì)呈上升趨勢(shì)。
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**2，PPC（pay per click,或者叫CPC）----?**
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亞馬遜站內(nèi)PPC， google PPC 這個(gè)大家都知道，但是做關(guān)鍵詞分析那就不是一時(shí)半會(huì)兒的功夫了。還是有很多技巧在里面。目前我們招聘的SEM專員就有很多人意向?qū)Ｗ龉雀鑃EM，只要用心研究，流量比SEO要來的快很多。
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以下是搜集到的一些PPC廣告平臺(tái)：

https://adwords.Google.com
Bidvertiser
Infolinks
digital landing page
http://www.adbrite.com
https://ads.pulse360.com/advertisers.html
http://www.facebook.com/ads
https://www.myads.com/login.html
LookSmart - Web Search
Advertising Network
http://www.adside.com/home.html
Search Engine Marketing - Text Link Advertising
Admanage Affiliate And Online Advertising Network
Ecommerce Shopping Cart Solutions & Hosting
http://www.kanoodle.com/about/advertise.html
http://www.search123.uk.com/about.shtml
Pay Per Click Advertising On Sites Of Your Choice.
Contextual Advertising & Behavioral Marketing
Adperium - Online Advertising

**3，PPV（pay per veiw）---**
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也就是按照每次展示付費(fèi)，很多人看到這里可能就會(huì)問，那PPV和CPM不是一樣么？答案當(dāng)然不一樣，因?yàn)镃PM是按照每千次展示付費(fèi)，PPV是按照每次展示付費(fèi)的，你的每一次展示都將收取費(fèi)用，另外PPV是一種POP UP（彈窗）式的展示廣告。以下是PPV廣告公司列表：

http://www.cpxinteractive.com/advertisers
Lead Impact, LLC
CPV PPV Contextual Advertising
Propel Media | Advertisers
http://www.underdogmedia.com/adv_tour.html
http://www.cpxinteractive.com/advertisers
http://www.facebook.com/ads
Featured Content on Myspace
Contextual Advertising & Behavioral Marketing
Native Advertising & Redirect
http://www.kontera.com/

國(guó)外PPV的聯(lián)盟平臺(tái)很多，如果有心的人可以看到，你在國(guó)外網(wǎng)站下載的時(shí)候，有很多Aliexpress的彈窗廣告。阿里巴巴花了很多錢做PPV。網(wǎng)站聯(lián)盟一般都有advertiser廣告主和publisher發(fā)布商/站長(zhǎng)/博客主。如果你是博客主，你可以申請(qǐng)注冊(cè)賬號(hào)然后出售廣告位，如果你是廣告主不用多說就是可以買別人博客上的廣告位。我們?cè)谏厦婵梢哉业胶芏嗖┛椭鲯鞆V告。還有個(gè)找博客紅人的網(wǎng)站是blogdash.其實(shí)所謂的找紅人博客，其實(shí)是可以在國(guó)外很多博客聯(lián)盟找到這些高質(zhì)量的紅人博客的。只要你有心。

**4，?Social Media社交媒體，國(guó)內(nèi)現(xiàn)在叫做自媒體。**

Facebook, Twitter,linkedin, youtube, pinterest, instagram 等等。但是社交媒體的水是最深的，因?yàn)槊總€(gè)平臺(tái)的玩法就不同，就像微信和QQ群以及微博都是不同的。但是玩好1,2個(gè)主流的就很贊了。其中我推薦FB 和Youtube. 找紅人我也基本在這兩個(gè)平臺(tái)找。

http://www.facebook.com/ads
Featured Content on Myspace

Local online advertising made easy, Plentyoffish.com
http://brand.myyearbook.com/
hi5 - fred ●’s Profile
LinkedIn Ads: Targeted Self-Service Ads | LinkedIn Marketing Solutions
SponsoredTweets
http://revtwt.com/index.php

**5，Solo Ads---?**
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這個(gè)算是EMAIL MARKETING 里面的一部分。就是有些solo ad平臺(tái)，里面很多賣郵件列表的人。譬如，我要做亞馬遜產(chǎn)品的推廣，我會(huì)去找Shopping類別里面有Amazon平臺(tái)這類客戶的郵件列表的提供者，我買1000個(gè)，他會(huì)在他的訂閱郵件里面，幫我推送我的廣告頁(yè)面，收集我的郵件訂閱者。如果郵件列表是準(zhǔn)確的，基本轉(zhuǎn)化率很高的。在國(guó)內(nèi)，就是我們所說的EDM 郵件營(yíng)銷。國(guó)內(nèi)是買黑客手上的email 地址，聽說曾經(jīng)Ebay買家?guī)装偃f的郵箱數(shù)據(jù)庫(kù)泄露了。很多人去買代理群發(fā)的服務(wù)器平臺(tái)，往這100萬數(shù)據(jù)狂發(fā)郵件?？倳?huì)有一些轉(zhuǎn)化率。但在國(guó)外來說，這種方法是非合法的郵件營(yíng)銷。

**6，MobileAds手機(jī)廣告**

手機(jī)廣告商有如下：
Googleadmob、offermobi、jumptap、inmobi、buzzcity、Mobfox、Mojiva

不過這些基本都是用于APP推廣。

以上提到的付費(fèi)推廣方式，建議每個(gè)方式選用1到2個(gè)平臺(tái)，每個(gè)平臺(tái)單獨(dú)測(cè)試1個(gè)月，看流量如何再切換或者穩(wěn)定下來。不要同時(shí)選擇多種付費(fèi)方式一起投放，這樣會(huì)花費(fèi)太多精力，最后花了錢，像無頭蒼蠅一樣不知道如何去分析和對(duì)比，沒辦法優(yōu)化。

更多流量獲取網(wǎng)站：

http://www.adside.com?– self serve ppc contextual inline text ads
Réseau Sélect - Accueil?– banner and offline targetted at quebec
Why Buy Blog Advertising??– banners/text ads on high traffic blog network
Elephant Traffic has been acquired by Team Internet AG?– ppv type ads on parked url’s – cheap clicks
CPV PPV Contextual Advertising?– ppv ads
http://casalemedia.com?– self serve banners
http://www.widgetbucks.com?– self serve text/widget ads
Home - Exponential?– media buy banner network
PAY PER CLICK, CPM AD NETWORK?– self serve banners and contextual widgets
http://premiumaccess.com?– premium banner ad networ
http://kontera.com?– inline contextual text ads
AdRoll?– self serve banners
PubMatic?– ad network
Pay Per Click Advertising On Sites Of Your Choice.?– contextual and banner ads
The Online Advertising Network Devoted To Gamers?– banners display aimed at gaming sites only

Native Advertising & Redirect?– banners/text, similar to adbrite, allow weekly buys
Search, Shop and Save - Site?– text ads
Technorati?– banners
Chitika | Online Advertising Network?– search related contextual display ads
Matomy Media Group Merges MediaWhiz into Global Operations - Matomy Blog?– banners/display, media buys
Digital Remedy?– banners/display, media buys
http://clicksor.com?– banners
AOL Platforms?– display/benners, media buys
http://www.interclick.com?– banners, high volume media buys
http://adtoll.com?– banners/display/text ads, adbrite clone, cheap
Conversant?– banners, display/media buys
http://google.com/adwords?– you already know about this…
AOL Advertising?– variety of solutions on AOL inventory
digital landing page?– search and content text/contextual ads
https://marketingsolutions.yahoo.com?– search/content contextual ads
Ecommerce Shopping Cart Solutions & Hosting?– cheap search ads
Specific Media - A People-Based Media Solutions Company?– banners/video display, media buys
http://www.canoeklix.com/accueil?– text ads on the canoe.ca network
Digital Advertising | Creative Digital Marketing Ads | Undertone?– premium banners/display/media buys
Advertising Network?– cheap search/direct domain ads
http://advertising.microsoft.com/ad-network?– microsoft banner display/media buys
http://adbrite.com?– display/contextual ads
Home?– video/banner ads, media buys
http://myads.com?– self serve banners on myspace & a host of Fox network sites
http://facebook.com/ads?– self serve ads on failbook
POF.com ? The Leading Free Online Dating Site for Singles & Personals?– self serve ads (CPM)
COLLECTIVE?– media buys, banners/display
BuySellAds?– self serve banners on a range of design blogs
SponsoredTweets?– sponsored twitter posts
http://ad.ly/?– more twitter ads
Propel Media | Advertisers?– good ppv ad network
http://platform-a.com?aol banner ad/media buy network
AdReady | Sign In?– display ads/self serve banners on yahoo sites
http://adsonar.com?– text ads on high traffic US site
Adblade?– self serve display ads, very good service
NASDAQ's Homepage for Retail Investors?– banners/media buying exchange
Vivial | Local Online Marketing Solutions | Local SEO?– self serve banners, media buy type thing
http://openx.org/market?– banner exchange on open x ad network
http://adbuyer.com?– media buying search/display exchange
http://searchfeed.com?– search/contextual on parked pages. shit.
Advertising for Good?– closed beta, but will be banner/display ads
Publishers Home | Yahoo Advertising?– self serve banner exchange
Home?– banners/text ads, cheap
http://pulse360.com?– ads on good high traffic inventory
http://www.bidplacesb.com/?– self serve banners, owned by AOL
eZanga?– cheaper search and contextual
AOL Corporate?– retargeted ads at search traffic
http://appvert.com?– farcebook apps ads, display
trianads.com?– failbook app ads, display
Cross-screen Digital Advertising at Scale?– banners/display/media buys
http://offerpalmedia.com?– socialmedia app ads
AIM?– social media advertising for media buyers
Digital Marketing Company - Adknowledge?– social media ads
Digital Marketing Company - Adknowledge?– cheap ads, slow approvals
http://rockyouads.com?– social media display ads
http://xtendmedia.com?– banner/display media buys
About?– cpm banners on good inventory of sites
Advertisers - Adperium?– display banners, self serve, similar to adbrite
http://z5x.net?– display banners, media buys, large inventory
Mastering the Adtech Matrix?– display, media buys, unknown quantity/quality
Home?– display/media buys, good for Europe
HiMedia Group is now AdUX?– display/media buys, mainly European traffic
ad pepper media?– European banner display + Affiliate network
AD2ONE?– media buys on premium UK, Irish & Aus. sites + Ebay
Pamoja Media | Digital Marketing Agency?– Adify powered, banners for African traffic
Karri?r, h?lsa & mode?– Adify powered, target Swedish women
http://www.smowtion.com?– display banners, most South American inventory
Traffic Synergy | Traffic insights in big towns & highways : How to cope with traffic jam ? Best cities where traffic are managed the msot efficiently, you will find everything at trafficSynergy!?– banners, South African traffic
http://www.utarget.co.uk/v6?– UK display/rich media/video, owned by Fox
http://www.unanimis.co.uk?– display/video media buys, UK traffic
http://www.mirago.com/media?– UK/French/German contextual/search ads
Homepage - Harrenmedia Blog?– Media buys, South American/Hispanic traffic
Filiado.com is for sale?– Media buys for Brazilian inventory
Home - ExoClick?– Text/display on various inventory. Similar model to adbrite
http://www.directaclick.com?– Owned by Fox, media buys, US Hispanic traffic
Aim4Media - Leads the Way?– Display media buys, European traffic
Adverline, Publicité en ligne?– Media buys, good quality French/Euro inventory
accelerator-media.com?– UK banners/media buys
Specific Media - A People-Based Media Solutions Company?– Media buys/display on UK/Euro premium inventory
globalinteractive.com - 最佳的globalinteractive 來源和相關(guān)信息。?– Smaller scale banner/pop media buys
Managed Digital Advertising | Banner Ads and Display Ads | Adtegrity?– Media buys/display, high volume
http://revtwt.com?– advertising on twitter
ZEDO | Leading Global Ad Platform?– display/media buys
http://adjuggler.com?– display/media buys
http://www.trafficmarketplace.com?– display/email ads, media buys
http://www.neoedge.com?– static/video in game adverts
http://www.realtechnetwork.com?– Variety of formats, self serve platform
Advertising for Good?– media buys, nice interface/inventory
Home?– media buys, good range of new formats
YuMe?– in-video ads, media buys
Home - Vibrant Media?– inline contextual/rich ads, media buys
http://www.intergi.com?– banners and static/video in-game adverts
http://www.glammedia.com?– media buys, display, very good inventory for female
http://www.megaclick.com?– banners on 2 high traffic file share sites
http://www.interclick.com?– media buys, display, high volume
Bannerconnect - Programmatic Marketing Solutions?– media buys/banners, good european reach
http://www.snap.com/advertisers?– text/inline type ads
Home | BrightRoll?– media buys, banners/video
Pay Per View PPV Cost Per View CPV Contextual Online Advertising Network?– cpv, self serve popups
http://adonnetwork.com?– banners, contextual, search – self serve (pop under)
http://admob.com?– mobile ads, now owned by google
Lead Impact, LLC?– formerly zango – pops/CPV ads
http://www.mobclix.com?– mobile ad exchange
Flippa #1 for Buying and Selling Websites, Domains, and Apps…ertising-space – small direct banner buys
http://inlinks.com?– inline contextual ads, like Kontera
Contextual Advertising & Behavioral Marketing?– ppv popups – self serve
AdMedia Online Ad Network?– self serve inline contextual text ads like kontera, also display ads
IndustryBrains?– now called adHere – text ads on mainly tech sites
http://www.mochimedia.com?– self serve in-game ads, 300×250 only
Online Ad Network: Global Web and Mobile Ads?– self serve display/banners, good volume inventory
LookSmart - Web Search?– self serve search/contextual text ads
Search Engine Marketing - Text Link Advertising?– self serve contextual/inline text ads and good SEO services
Intermarkets Home - Intermarkets, Inc.?– display/banners – media buys
Influencer Marketing & Custom Content Platform | IZEA?– self serve sponsored tweets/blog posts
http://holanetworks.net?– media buys targeting hispanic demo only in USA
AdOptim?– in-video, text and banner ads
Registered & Protected by MarkMonitor?– self serve text ads
Real-Time Digital Advertising That Works?– Retargeting
Advertise.com | Online Advertising Network | Ad Network?– self serve text, search and display ads
Innovative Advertising & Monetization Ad Units & Solutions | Affinity?– search, parked pages, text ads – good 2nd tier inventory
Advertise with Us :: CBS Interactive?– media buys on very high traffic CBS sites
http://aditall.com?– produce and run video ad campaigns
http://fetchback.com?– Retarget the ones who didn’t sign up first time
Branding Driven by Results?– media buys on high traffic inventory (25k pre-pay)
reddit.com: advertise?– self serve direct ads on reddit.com
About | Digg.com?– sponsored ads on digg.com
JuicyAds: The Sexy Advertising Network: Home?– Display on adult inventory, flat rate buys per week/month
Search Engine Marketing - Text Link Advertising?– Banners, inline, contextual, plenty of cheap inventory
http://adfunky.com/?– Display/rich media, some high traffic inventory
ReTargeter | Retargeting Ads | Remarketing | Display Advertising?– Retarget the ones who didn’t sign up first time
Média - TC Transcontinental?– Display, media buys, some good blog inventory
Admanage Affiliate And Online Advertising Network?– Contextual, inline & display, pops, parking
myThings?– Retarget the ones who didn’t sign up first time
AdXpansion?– Display/banners on adult inventory
Advertising and Publishing: Home?– Web & mobile display/banners on adult inventory
http://www.xa.net/?– Display/retargeting/facebook ad exchange
http://www.blacklabelads.com/?– Text & banners on adult inventory
http://www.advertisespace.com?– Direct display buys on small-ish inventory
http://www.adborsa.com/?– Display ads for largely Turkish demo