[b]復(fù)制轉(zhuǎn)發(fā)一個(gè)知友之前開Case問的Session和Page View 給各位看看，方便理解。

業(yè)務(wù)報(bào)告的訪問次數(shù)與廣告中的訪問次數(shù)的關(guān)系
Amazon

請(qǐng)注意：我的原始答復(fù)是英語版的，然后我使用了自動(dòng)翻譯系統(tǒng)來進(jìn)行中文翻譯。您將首先看到中文答復(fù)，接著是原始的英語答復(fù)
您好，來自Amazon Advertiser支持，

感謝您寫信給我們。

據(jù)了解，您想知道賣方后端業(yè)務(wù)報(bào)告中的買方訪問次數(shù)是否包含廣告中產(chǎn)生的點(diǎn)擊。

對(duì)于由于此問題給您帶來的不便，我們深表歉意。

>廣告報(bào)告的點(diǎn)擊是由于廣告系列的點(diǎn)擊而出現(xiàn)的，而業(yè)務(wù)報(bào)告中的會(huì)話是從自然搜索結(jié)果中出現(xiàn)的。

因此，每個(gè)報(bào)告都有不同的來源。請(qǐng)注意，這兩個(gè)報(bào)告的點(diǎn)擊次數(shù)或?yàn)g覽次數(shù)均存在差異，因?yàn)樗鼈儊碜圆煌膩碓础?br />
我想確認(rèn)來自廣告系列的點(diǎn)擊沒有出現(xiàn)在業(yè)務(wù)報(bào)告的“會(huì)話和頁面”視圖部分中。請(qǐng)理解，記錄廣告數(shù)據(jù)和自然搜索數(shù)據(jù)的來源是不同的，這就是我們?cè)跇I(yè)務(wù)報(bào)告中不包含點(diǎn)擊和印象數(shù)據(jù)的原因。

請(qǐng)注意，與您的Amazon Advertising廣告系列相關(guān)的任何點(diǎn)擊，印象，支出等數(shù)據(jù)只會(huì)顯示在您的特定廣告報(bào)告和廣告系列經(jīng)理儀表板上。
您可以通過以下步驟訪問這些報(bào)告：
1.登錄到您的賣方中心帳戶。
2.點(diǎn)擊廣告標(biāo)簽>廣告系列管理器標(biāo)簽
3.點(diǎn)擊“廣告報(bào)告”。
您可以在那里找到各種報(bào)告，這些報(bào)告將在您選擇的自定義日期范圍內(nèi)為您提供點(diǎn)擊數(shù)據(jù)。

我想告訴您，業(yè)務(wù)報(bào)告的頁面瀏覽量/會(huì)話數(shù)以及廣告系列經(jīng)理/廣告報(bào)告中的印象數(shù)/點(diǎn)擊數(shù)與邊際差異相關(guān)。

會(huì)話和點(diǎn)擊之間有什么區(qū)別？
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什么是會(huì)話：
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會(huì)話對(duì)應(yīng)于客戶訪問Amazon頁面。在訪問期間，即使客戶多次（在24小時(shí)內(nèi)）瀏覽了許多頁面，也都將其視為一次會(huì)話。
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什么是網(wǎng)頁瀏覽：
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頁面瀏覽量是客戶訪問產(chǎn)品頁面的實(shí)際次數(shù)。通常，當(dāng)您訪問任何產(chǎn)品的詳細(xì)信息頁面時(shí)，該頁面將被視為頁面瀏覽量。
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例如，如果您訪問產(chǎn)品的詳細(xì)信息頁面5次，那么它將被計(jì)為5次頁面瀏覽，但1次會(huì)話。在一個(gè)會(huì)話中，客戶可以擁有多個(gè)頁面視圖。結(jié)果，該報(bào)告顯示的會(huì)話數(shù)少于頁面瀏覽量。
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什么是點(diǎn)擊：
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僅針對(duì)贊助商產(chǎn)品廣告考慮一次點(diǎn)擊，而不考慮自然搜索結(jié)果。這是客戶點(diǎn)擊您的贊助廣告的次數(shù)。如果客戶在72小時(shí)內(nèi)點(diǎn)擊您的廣告5次，則該廣告的點(diǎn)擊次數(shù)將計(jì)算為1次點(diǎn)擊。如果同一客戶在72小時(shí)后再次點(diǎn)擊您的廣告，則該點(diǎn)擊將被計(jì)算為2次點(diǎn)擊。

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-為什么點(diǎn)擊次數(shù)超過會(huì)話次數(shù)或業(yè)務(wù)報(bào)告中的網(wǎng)頁瀏覽量？
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我檢查了資源，并想通知您，由于以下原因，您在“廣告系列管理器”和“業(yè)務(wù)”報(bào)告中看到的差異：

1.會(huì)話對(duì)應(yīng)于對(duì)Amazon.com頁面的訪問。因此，在訪問期間，即使您多次（在24小時(shí)內(nèi)）瀏覽了多個(gè)頁面，也都將其視為1個(gè)會(huì)話。但是，頁面瀏覽量是您訪問該頁面的實(shí)際次數(shù)。這意味著，在一個(gè)會(huì)話中，您可以擁有多個(gè)頁面視圖。因此，與頁面瀏覽量相比，報(bào)告顯示的會(huì)話數(shù)更少。

2.買方點(diǎn)擊您的廣告時(shí)，將被視為“點(diǎn)擊”，但是，如果買方在頁面完全加載之前關(guān)閉該頁面，則不會(huì)在“會(huì)話”和“頁面”視圖中計(jì)算。

例如：買方點(diǎn)擊了您的廣告，頁面正在加載，然后完全加載，買方關(guān)閉了頁面。因此，它將計(jì)為“點(diǎn)擊”，但不會(huì)計(jì)入“會(huì)話”中。這就是您在Campaign Manager和“業(yè)務(wù)”報(bào)告中看到點(diǎn)擊和會(huì)話不同的原因。

此外，我想通知您，業(yè)務(wù)報(bào)告與Campaign Manager中顯示的內(nèi)容不匹配。這是預(yù)期的，因?yàn)闃I(yè)務(wù)報(bào)告和贊助產(chǎn)品報(bào)告正在從不同的來源和不同的時(shí)間獲取其信息。話雖如此，我向您保證，業(yè)務(wù)報(bào)告的銷售來自所有來源。

不建議使用業(yè)務(wù)報(bào)告來管理您的贊助產(chǎn)品廣告系列或訂單交易。業(yè)務(wù)報(bào)告用于顯示一段時(shí)間內(nèi)的銷售趨勢(shì)，而不跟蹤廣告的點(diǎn)擊或印象。

業(yè)務(wù)報(bào)告不包括來自Amazon Advertising的數(shù)據(jù)。業(yè)務(wù)報(bào)告包含有關(guān)您的賣方中心帳戶，其功能以及該帳戶中包含的項(xiàng)目的數(shù)據(jù)。

關(guān)于您對(duì)“會(huì)話和頁面”的查詢?cè)谀臉I(yè)務(wù)報(bào)告中，它指的是自然搜索。

會(huì)話對(duì)應(yīng)于客戶訪問Amazon頁面。這意味著當(dāng)我使用某些關(guān)鍵字搜索特定產(chǎn)品時(shí)，出現(xiàn)的相應(yīng)搜索頁面被記錄為“會(huì)話”

該特定的搜索頁面同時(shí)具有兩種類型的產(chǎn)品（即，在“贊助產(chǎn)品”下注冊(cè)的產(chǎn)品和未在“贊助產(chǎn)品”下注冊(cè)的產(chǎn)品，這些都稱為“自然搜索結(jié)果”）

讓我們將自然搜索結(jié)果視為“ A”，并將贊助產(chǎn)品視為“ B”

如果賣方單擊“ A”，他們將被重定向到產(chǎn)品詳細(xì)信息頁面，并且將被記錄為1頁面瀏覽。

如果賣方單擊“ B”，則將其記錄為一次單擊，如果在單擊廣告后加載了詳細(xì)頁面，則該頁面將為一頁視圖。

現(xiàn)在，買方點(diǎn)擊了一次自然列表，一次點(diǎn)擊了一次贊助廣告，該廣告總共有1次會(huì)話，2次網(wǎng)頁瀏覽和1次點(diǎn)擊。

但是，業(yè)務(wù)報(bào)告僅記錄特定于自然搜索結(jié)果的數(shù)據(jù)，這意味著該清單將顯示1個(gè)會(huì)話和1個(gè)頁面視圖。

因此，就您的關(guān)注而言，一鍵點(diǎn)擊至少有助于一次頁面瀏覽。這完全取決于買方的行為。如果他們單擊贊助廣告，則不會(huì)記錄任何頁面瀏覽量。

如果買方點(diǎn)擊自然搜索結(jié)果，則不會(huì)捕獲任何點(diǎn)擊。

有關(guān)業(yè)務(wù)報(bào)告的更多信息，以及全面的詞匯表和常見問題列表，請(qǐng)參閱以下賣方中心幫助頁面。

作為廣告團(tuán)隊(duì)的一部分，我想向您保證，您的Campaign Manager點(diǎn)擊已更新，準(zhǔn)確，并且在這種情況下一切正常。我們建議以不同的目的使用Sessions數(shù)據(jù)和Advertising數(shù)據(jù)。

我們建議您不要比較這兩個(gè)報(bào)告，因?yàn)樗鼈冊(cè)陧撁鏋g覽量，展示次數(shù)，會(huì)話和點(diǎn)擊次數(shù)等方面都有不同的數(shù)據(jù)。

祝您有美好的一天。

Please note that my original response is in English, and I used an automatic translation system to get a Mandarin translation. You will see the Mandarin response first, followed by the original English response.

Hello from Amazon Advertiser Support,

Thank you for writing back to us.

I understand that you want to know if number of buyer visits in the seller ’s back-end business report include clicks generated in the advertisement.

I apologize for the inconvenience which is caused to you due to this issue.

> The clicks on the advertising reports appear due to clicks on the ad campaigns and the sessions in the business reports appear from organic search results.

Thus, each report has a different source. Kindly note that both the reports have a discrepancy in the number of clicks or views because they are from different sources.

I would like to confirm that the Clicks from the Advertising campaigns do not appear in the "Sessions and Page" views section in Business reports. Please understand that the source which records the advertising data and organic search data are different which is the reason we do not include clicks and impressions data in the business reports.

Kindly note that any clicks, impressions, spend etc data related to your Amazon Advertising campaigns will only appear in your specific Advertising reports and campaign manager dash board.
You have access to these reports in the following steps:
1. Login to your Seller Central account.
2. Click on Advertising tab > Campaign Manager tab
3. Click on "Advertising reports".
You can find a variety of reports there which will give you the clicks data during the customized date range of your choice.

I would like to let you know that the page views/sessions from business report and the impressions/clicks in campaign manager/advertising reports are correlated with marginal variance.

What's the difference between sessions and clicks?
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What is a session:
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A session corresponds to a customer visit to Amazon pages. During a visit, even though a customer views a number of pages multiple times (within 24 hours), it will all be considered as one session.

What is a Page View:
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Page views are the actual number of times a customer visited a product page. When you normally visit a detail page of any product that will be counted as a page view.

For example, if you visit the detail page of the product 5 times then it will be counted as 5 page views but 1 session. In one session a customer can have multiple page views. As a result, the report can show a lower number of sessions than page views.

What is a Click:
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A click is only considered for the Sponsored products ads and not the organic search results. It is the number of times your sponsored ad was clicked by the customer. If a customer clicks on your ad 5 times within 72 hours then the number of clicks for that ad will be calculated as 1 click. If the same customer again clicks on your ad after 72 hours then the click will be calculated as 2 clicks.

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- Why are the clicks more than sessions or page Views from business report?
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I checked our resources and I would like to inform that the difference you see in the Campaign manager and Business report for the below reasons:

1. A session corresponds to a visit to Amazon.com pages. So during a visit, even though you view a number of pages multiple times (within 24 hours), it will all considered as 1 session. However, the page views are the actual number of times you visited that page. This means, in one session you can have multiple page views. So the report can show lesser number of sessions than the page views.

2. When buyer click on your ad, it will be considered as Click, however, if the buyer closes the page before the page fully loads it will not be counted in Sessions and page view.

For example: A buyer clicked on your ad and the page was loading, before it completely loads the buyer closes the page. So, it will be counted as Click, however, it will not count in Sessions. This is the reason you see difference in clicks and sessions in Campaign manager and Business report.

Further, I would like to inform you that the Business reports will not match what is displayed in the Campaign Manager. This is expected as the Business reports and the Sponsored products reports are drawing their information from different sources and at different times. That being said, I assure you that business reports have sales generated from all sources.

It is not recommended to use the Business reports to manage your Sponsored Products campaigns nor your order transactions. The Business reports are used to show trends in sales over a period of time and does not track clicks or impressions from advertising.

The Business reports do not include data from Amazon Advertising. The Business reports have data regarding your Seller Central account, it's functions and the items that are part of the account.

With regards to your query about the "Sessions and Page" views in your Business reports, it refers to the organic search.

A Session corresponds to a customer visit to Amazon pages. It means that when I search for a particular product with certain keyword, the corresponding search page which appears is recorded as a "Session"

This particular search page has both type of products ( i. the products which are enrolled under Sponsored products and products which are not enrolled under sponsored products and these are referred to as Organic search results )

Let us consider the Organic search results as "A" and the Sponsored products as "B"

If a seller clicks on "A", they will be redirected to the product detail page and this will be recorded as 1 page view.

If a seller clicks on "B", it will be recorded as one click and if the detail page loads after clicking on the ad, it will be one page view.

Now, the buyer has clicked once on the organic listing and once on the sponsored ad, which in total has 1 session, 2 page views and 1 click.

However, business reports only record data specific to the organic search results, which means the listing will show 1 session and 1 page view.

Therefore, with respect to your concern, it is not necessary that one click will contribute to at least one page view. It completely depends upon the buyer behavior. If they click on the Sponsored Ad then there are no page views recorded.

If the buyer clicks on the Organic result, then there are no clicks captured.

For more information regarding Business Reports, as well as a comprehensive glossary and a list of Frequently Asked Questions, please see the following Seller Central Help Pages.


As part of the Advertising team, I would like to reassure you that your Campaign Manager clicks are updated, accurate and everything is fine in this case. We would recommend using the Sessions data and the Advertising data differently as they serve different purposes.

We would recommend not comparing both the reports are they both will have different data with respect to page views, impressions, sessions and clicks etc.

Have a wonderful day ahead.

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