--知無(wú)不言的機(jī)制反應(yīng)比較慢，一開(kāi)始是邀請(qǐng)機(jī)制，后來(lái)想發(fā)文章需要2個(gè)威望，然后說(shuō)回答有獎(jiǎng)的比較快，我就注冊(cè)答主，然后我花了一個(gè)禮拜時(shí)間集中精力每天回答兩個(gè)重要問(wèn)題，一個(gè)星期下來(lái)有中獎(jiǎng)的，贊也有幾十個(gè)，沒(méi)有威望，然后就沒(méi)有繼續(xù)玩了，過(guò)了2，3個(gè)禮拜來(lái)看，發(fā)現(xiàn)威望一下子這么多了，多了也沒(méi)啥用啊。。。 這個(gè)機(jī)制真的太慢了，得好好改改。。

--下面說(shuō)正體，做跨境這么多年，第一次發(fā)文，看了一下電腦里收集的和自己做的資料成千上萬(wàn)，一下子不知道從哪里開(kāi)始分享。
找了半天，想到那天跟知友聊天說(shuō)到A9，說(shuō)新消息來(lái)自亞馬遜客戶經(jīng)理內(nèi)部消息，今年的A9調(diào)整為品牌占比35%， 價(jià)格占比20%， listing 占比45%，其實(shí)這個(gè)看的我有點(diǎn)摸不著頭腦，因?yàn)榱腁9不談轉(zhuǎn)化，真的就是耍流氓了。。電商賺錢的核心就是 轉(zhuǎn)化 成交，只有成交了訂單平臺(tái)才賺錢，當(dāng)然隨著亞馬遜業(yè)務(wù)的開(kāi)展，賺錢的業(yè)務(wù)不斷增多，但是電商平臺(tái)的核心還是不能丟。

--下面分享的這個(gè)內(nèi)容，來(lái)自于國(guó)外熱門電商博主寫的文章，可能是2018年無(wú)意中看到的文章，我覺(jué)得對(duì)亞馬遜排名因素，
A9，轉(zhuǎn)化解釋的非常清晰。雖然A9算法每年權(quán)重都在調(diào)整，但是現(xiàn)在來(lái)看這些內(nèi)容仍然不過(guò)時(shí)，而且核心并沒(méi)有變：

-Key takeaways from The Ultimate Guide to Ranking Products on Amazon:
?Maximum RPC (Revenue Per Customer) is Amazon’s top goal.
?The Amazon Ranking algorithm uses conversion rate, relevance and customer satisfaction to rank products.
?Fill out as much of your product listing page as possible, using as many keywords as possible.
?Use FBA (Fulfillment by Amazon) to automate customer satisfaction.
?Find ways to encourage customer reviews, and do everything you can to keep your customers happy.
?Above all: More sales = higher rankings = more sales

-What Influences the A9 Amazon Ranking Algorithm?
? ? Conversion Rate* – These are ranking factors that Amazon found to have a statistically relevant effect on conversion rates. Examples of conversion rate factors include customer reviews, quality of images and pricing.
? ? Relevancy – Remember the first step in the A9 Amazon Ranking algorithm? They gather the results, and then they decide how to list them. Relevancy factors tell A9 when to consider your product page for a given search term. Relevancy factors include your title and product description.
? ? Customer Satisfaction – How do you make the most money from a single customer? Make them so happy that they keep coming back. Amazon knows that the secret to max RPC lies in customer retention. It’s a lot harder to get someone to spend $100 once than $10 ten times. Customer Retention ranking factors include seller feedback and Order Defect Rate.

-Conversion Rate Ranking Factors
? 1. Sales Rank
? 2. Customer Reviews
? 3. Answered Questions
? 4. Image Size & Quality
? 5. Price
? 6. Parent-Child Products
? 7. Time on Page & Bounce Rate
? 8. Product Listing Completeness
Relevancy Ranking Factors
? 9. Title
? 10. Features / Bullet Points
? 11. Product Description
? 12. Brand & Manufacturer Part #
? 13. Specifications
? 14. Category & Sub-Category
? 15. Search terms
? 16. Source Keyword
Customer Satisfaction Ranking Factors
? 17. Negative Seller Feedback
? 18. Order Processing Speed
? 19. In-Stock Rate
? 20. Perfect Order Percentage (POP)
? 21. Order Defect Rate (ODR)
?? -Negative buyer feedback
?? -A-to-Z Guarantee claim
?? -Any kind of shipment problem
?? -Credit card chargeback
? 22. Exit Rate
? 23. Packaging Options

--影響排名的關(guān)鍵因素？- 影響A9的關(guān)鍵因素？-影響轉(zhuǎn)化的關(guān)鍵因素？
文章的三個(gè)部分分別解釋了影響排名，A9，轉(zhuǎn)化的關(guān)鍵因素，環(huán)環(huán)相扣，通過(guò)這些關(guān)鍵因素優(yōu)化自己的listing，在運(yùn)營(yíng)中關(guān)注核心點(diǎn)，相信大家可以把亞馬遜做的更好。關(guān)于這三個(gè)關(guān)鍵因素，有更多想法的歡迎大家分享交流，共同進(jìn)步。。