社區(qū) 發(fā)現(xiàn) Amazon 影響排名的關(guān)鍵因素?- 影響A9的關(guān)鍵因...
影響排名的關(guān)鍵因素?- 影響A9的關(guān)鍵因素?-影響轉(zhuǎn)化的關(guān)鍵因素? 第一次分享拿出點干貨!~
--知無不言的機制反應(yīng)比較慢,一開始是邀請機制,后來想發(fā)文章需要2個威望,然后說回答有獎的比較快,我就注冊答主,然后我花了一個禮拜時間集中精力每天回答兩個重要問題,一個星期下來有中獎的,贊也有幾十個,沒有威望,然后就沒有繼續(xù)玩了,過了2,3個禮拜來看,發(fā)現(xiàn)威望一下子這么多了,多了也沒啥用啊。。。 這個機制真的太慢了,得好好改改。。
--下面說正體,做跨境這么多年,第一次發(fā)文,看了一下電腦里收集的和自己做的資料成千上萬,一下子不知道從哪里開始分享。
找了半天,想到那天跟知友聊天說到A9,說新消息來自亞馬遜客戶經(jīng)理內(nèi)部消息,今年的A9調(diào)整為品牌占比35%, 價格占比20%, listing 占比45%,其實這個看的我有點摸不著頭腦,因為聊A9不談轉(zhuǎn)化,真的就是耍流氓了。。電商賺錢的核心就是 轉(zhuǎn)化 成交,只有成交了訂單平臺才賺錢,當(dāng)然隨著亞馬遜業(yè)務(wù)的開展,賺錢的業(yè)務(wù)不斷增多,但是電商平臺的核心還是不能丟。
--下面分享的這個內(nèi)容,來自于國外熱門電商博主寫的文章,可能是2018年無意中看到的文章,我覺得對亞馬遜排名因素,
A9,轉(zhuǎn)化解釋的非常清晰。雖然A9算法每年權(quán)重都在調(diào)整,但是現(xiàn)在來看這些內(nèi)容仍然不過時,而且核心并沒有變:
-Key takeaways from The Ultimate Guide to Ranking Products on Amazon:
?Maximum RPC (Revenue Per Customer) is Amazon’s top goal.
?The Amazon Ranking algorithm uses conversion rate, relevance and customer satisfaction to rank products.
?Fill out as much of your product listing page as possible, using as many keywords as possible.
?Use FBA (Fulfillment by Amazon) to automate customer satisfaction.
?Find ways to encourage customer reviews, and do everything you can to keep your customers happy.
?Above all: More sales = higher rankings = more sales
-What Influences the A9 Amazon Ranking Algorithm?
? ? Conversion Rate* – These are ranking factors that Amazon found to have a statistically relevant effect on conversion rates. Examples of conversion rate factors include customer reviews, quality of images and pricing.
? ? Relevancy – Remember the first step in the A9 Amazon Ranking algorithm? They gather the results, and then they decide how to list them. Relevancy factors tell A9 when to consider your product page for a given search term. Relevancy factors include your title and product description.
? ? Customer Satisfaction – How do you make the most money from a single customer? Make them so happy that they keep coming back. Amazon knows that the secret to max RPC lies in customer retention. It’s a lot harder to get someone to spend $100 once than $10 ten times. Customer Retention ranking factors include seller feedback and Order Defect Rate.
-Conversion Rate Ranking Factors
? 1. Sales Rank
? 2. Customer Reviews
? 3. Answered Questions
? 4. Image Size & Quality
? 5. Price
? 6. Parent-Child Products
? 7. Time on Page & Bounce Rate
? 8. Product Listing Completeness
Relevancy Ranking Factors
? 9. Title
? 10. Features / Bullet Points
? 11. Product Description
? 12. Brand & Manufacturer Part #
? 13. Specifications
? 14. Category & Sub-Category
? 15. Search terms
? 16. Source Keyword
Customer Satisfaction Ranking Factors
? 17. Negative Seller Feedback
? 18. Order Processing Speed
? 19. In-Stock Rate
? 20. Perfect Order Percentage (POP)
? 21. Order Defect Rate (ODR)
?? -Negative buyer feedback
?? -A-to-Z Guarantee claim
?? -Any kind of shipment problem
?? -Credit card chargeback
? 22. Exit Rate
? 23. Packaging Options
--影響排名的關(guān)鍵因素?- 影響A9的關(guān)鍵因素?-影響轉(zhuǎn)化的關(guān)鍵因素?
文章的三個部分分別解釋了影響排名,A9,轉(zhuǎn)化的關(guān)鍵因素,環(huán)環(huán)相扣,通過這些關(guān)鍵因素優(yōu)化自己的listing,在運營中關(guān)注核心點,相信大家可以把亞馬遜做的更好。關(guān)于這三個關(guān)鍵因素,有更多想法的歡迎大家分享交流,共同進(jìn)步。。
4 個回復(fù)
青川 - 機械轉(zhuǎn)行,日出500單,公眾號:青川筆記,運營經(jīng)驗交流 w:qingchuanxiaodui
贊同來自: 三木SANMU 、 JJJosie 、 su1604466285
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可以把亞馬遜算法看成皇帝,把你和競爭對手看成妃子。
皇帝評價妃子的角度有很多,就像學(xué)生讀書要讀7門,最后算總成績。
轉(zhuǎn)化是其中一個因素,也是容易把控的因素,但其他因素不能拉后腿。
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妃子每天干什么?琢磨怎么哄皇帝開心唄!
同理,你要迎合算法,把競爭對手比下去!