社區(qū) 發(fā)現(xiàn) Amazon 鏈接收到一星差評(píng)怎么辦?我們看了評(píng)價(jià)內(nèi)容...
鏈接收到一星差評(píng)怎么辦?我們看了評(píng)價(jià)內(nèi)容,客戶(hù)表達(dá)的比較模糊,并沒(méi)有完全說(shuō)明問(wèn)題出在哪里,求一份詳細(xì)全面的解決方案!
? ? ? 但是突然收到客戶(hù)的一個(gè)一星差評(píng),不知道是不是同行惡搞給的,看了評(píng)價(jià)者的主頁(yè),好評(píng)居多,也可能的確是我們的產(chǎn)品沒(méi)有給客戶(hù)帶來(lái)好的使用體驗(yàn)。我們看了評(píng)價(jià)內(nèi)容,客戶(hù)表達(dá)的也比較模糊,并沒(méi)有完全說(shuō)明問(wèn)題出在哪里,我們分析可能是客戶(hù)使用方法不當(dāng)造成使用效果不好,正常不會(huì)有那么差的結(jié)果。也想過(guò)找服務(wù)商解決,但是如果是同行惡搞的話(huà),無(wú)論誰(shuí)去聯(lián)系客戶(hù)退款改評(píng)價(jià),風(fēng)險(xiǎn)都比較大吧,沒(méi)有找過(guò)服務(wù)商改過(guò)差評(píng),不太了解。
? ? ? 品牌買(mǎi)家評(píng)論里邊只有全額退款的選項(xiàng),沒(méi)有聯(lián)系買(mǎi)家的按鈕,現(xiàn)在評(píng)分降到了4.1,對(duì)轉(zhuǎn)化產(chǎn)生了很大影響,求一份詳細(xì)全面的解決方案。
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更新一下:給客戶(hù)發(fā)了全額退款的消息,客戶(hù)秒回讓退款,上午十點(diǎn)發(fā)的,直接全退了還是想其他辦法引導(dǎo)客戶(hù)改評(píng)價(jià)?錢(qián)是小問(wèn)題,主要正在推新階段,評(píng)分影響很大
8 個(gè)回復(fù)
匿名用戶(hù)
贊同來(lái)自: 哈嘍小小ya
Hi, We have given you a full refund.?
Thanks for being patient with us and i really appreciate it.
Could you please let us know your updated impression of our product ? /?Could you share your latest thoughts on our product ? /?Could you provide an updated perspective on our product ? /?Would you be able to share your current opinion on our product ?
Sincerely, XXX
注意:郵件里一定不要出現(xiàn)Review和feedback這種字眼。當(dāng)然了,不論你郵件寫(xiě)得多么好,客戶(hù)還是有可能不改差評(píng)也不回復(fù)你。這種情況下,就只能想辦法弱化差評(píng)的存在:多增加好評(píng)并找服務(wù)商通過(guò)點(diǎn)贊將好評(píng)推到首頁(yè)前幾位,從而降低差評(píng)的權(quán)重。如果差評(píng)越來(lái)越多嚴(yán)重影響到銷(xiāo)量了,可以嘗試翻新。(最新的翻新方法參考下面附件)
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另外,如果下次再遇到差評(píng),可以通過(guò)這套流程來(lái)處理:
1. 找到差評(píng):先把所有差評(píng)買(mǎi)家郵箱查出來(lái)(找服務(wù)商)。
2. 處理差評(píng):聯(lián)系買(mǎi)家改差評(píng), 不同的買(mǎi)家采用不同的話(huà)術(shù)
1) 對(duì)那種很明顯惡意給不同賣(mài)家差評(píng)的直接開(kāi)Case申請(qǐng)移除差評(píng),方法如下:
開(kāi)Case向亞馬遜申請(qǐng)Remove, 內(nèi)容模板如下:
Dear Amazo, I'm writing to report that somebody is abusing the review system and keeping leaving negative reviews on my listing. As a result, my sales have been dropping off badly, which is less than xx units per day now. However, the average sales were xx units per day before the review abuse. According to the review abuse, not only my business is under high risk of beingdestroved. but it also sets an example to this person that it is an easy way to beat competitors without punishment. If things go on like this, fewer and fewer sellers will follow amazons policies. The fair
and honest shopping environment we have ever built together will completely be destroyed.
Evidence of the review abuse as follows :?
Reviewer's Profile link:
1-Star Review Links :?
Please remove the negative reviews before I receive more. Looking forward to your reply. Sincerely, XXX
或者點(diǎn)擊 Report Abuse :
聯(lián)系買(mǎi)家和亞馬遜申請(qǐng)都無(wú)法移除的情況,直接去 review 鏈接下,用大量買(mǎi)家號(hào)點(diǎn)擊 report abuse, 也是一種方法。有概率會(huì)被刪除。100-200 個(gè)左右權(quán)重高的買(mǎi)家號(hào)點(diǎn)完有概率刪除。還是無(wú)法移除差評(píng)的情況下,我們要做的是讓差評(píng)盡量不要展現(xiàn)在首頁(yè)。
操作也很簡(jiǎn)單 :
a. 沒(méi)有跟其他站點(diǎn)共享的情況,一個(gè)頁(yè)面最多顯示 8 個(gè)Review .
b. 計(jì)算需要點(diǎn)贊的 review 個(gè)數(shù): 差評(píng)后面有 n 個(gè)好評(píng),就要最少點(diǎn) n+1 個(gè)好評(píng)的鏈接。
c. 每個(gè)好評(píng)鏈接,點(diǎn) 10 次左右 helpful 基本差不多了。
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2) 對(duì)那種明確抱怨了產(chǎn)品缺點(diǎn)的可以給 Refund 或者 Replacement ,?有些買(mǎi)家會(huì)比較有原則,不愿意用補(bǔ)償改變他的評(píng)價(jià),可以建議并請(qǐng)求他保留原有評(píng)論內(nèi)容,并在后面 Update 一段新的評(píng)論。態(tài)度要誠(chéng)懇,有錯(cuò)及時(shí)道歉,有問(wèn)題及時(shí)解決,話(huà)術(shù)不要千篇一律,一定要看了買(mǎi)家Profile以及差評(píng)內(nèi)容之后再針對(duì)性地編輯郵件內(nèi)容。
頻率:第一周給所有差評(píng)買(mǎi)家發(fā)一次郵件,第二周給剩下沒(méi)回復(fù)的買(mǎi)家發(fā)郵件, 開(kāi)頭可以是這樣的 :?We are sure you are extremely busy and we just wanted to reconnect to see?if we could be of any assistance to you. I really wish to hear something from you about that. Your attention to that case is really important for us, any updating or comments from you is highly appreciated. 后面再加一套新的請(qǐng)求改差評(píng)的話(huà)術(shù),改話(huà)術(shù)可以用Chatgpt等軟件。
第一周的郵件溝通模板分享如下:
第一封郵件建立聯(lián)系的通用模版:
Dear__, This is__from__customer service
I'm so sorry that we screwed up your order of the __. I wanted to let you know that I really appreciate you giving us an opportunity to make things right. I'd like to make a full refund or replacement for you (at our expense). Please let me
know if it meets your expectations. Thank you again for your time and your patience!
Sincerely, XXX
適用于買(mǎi)家誤解的模板:
Dear__, I'm sorry you didn't get what you were looking for. You expected__, but received___instead. If I were in your situation, I'd be pretty upset too. Here's how we plan on making things right : 1. 2. 3. Also, I'd like to compensate you for your inconvenience.
Looking forward to your reply
Sincerely, XXX
適用于產(chǎn)品存在小缺陷,發(fā)表改進(jìn)建議的買(mǎi)家:
Dear_, I really appreciate you taking the time to let us know our mistakes. Here's a short summary of the changes we've made based on your feedback. 1. 2. 3. Thanks for giving us the chance to turn things around. Can we make this up to you (at our expense)?
Sincerely, XXX
第二封郵件請(qǐng)求改評(píng)價(jià):
Hi,?We have given you a full refund / We have sent you a replacement.?
Thanks for being patient with us and i?really appreciate it.
Could you please let us know your updated impression of our product ? /?Could you share your latest thoughts on our product ? /?Could you provide an updated perspective on our product ? /?Would you be able to share your current opinion on our product ?
Sincerely, XXX