品牌備案多次被拒，白名單多次被拒，終于落地

發(fā)帖3次被置頂2次被推薦0次質(zhì)量分0星回帖互動110次歷史交流熱度17.8% 歷史交流深度0%

慢慢備案路，長話短說，接下去講述下整個備案歷程了。
1.最初開始品牌備案是拿到了品牌注冊的受理回執(zhí)，提供了注冊時的產(chǎn)品圖片，鏈接，提交注冊。
得到了第一版回復(fù)：

Why is this happening As a part of the enrollment process, a detailed investigation was conducted based on the (i) information available in our internal systems and (ii) information and documents provided by you. After carefully reviewing the information and documents, we have concluded that the documentation you provided was incomplete or did not satisfy the requirements to confirm brand association or ownership.

2.第二版就更換了產(chǎn)品圖片，做了卡紙，外包裝袋，提交，得到了第二版回復(fù)：

We are unable to approve your application at this time due to the following reason:The product images provided in your application do not display your brand name permanently affixed to the product. Provide images that display physical products with your brand name. Computer generated images are not accepted.

3.隨后的三四五六七八得到了同樣于第一版本的回復(fù)。此處懷疑是機器人回復(fù)了，因為每一版本都同樣。
?
4.到了這一步，只能走下一步了，白名單。當(dāng)然了這一步，需要一個上傳模板報錯5665，這一步很簡單，用品牌名上傳產(chǎn)品，基本上就不會出錯。Hello from Amazon Selling Partner Support,
We understand that your concern is regarding error 5665, let me help you with that
We understand your concern and please know that we are here to support you and address any concerns you may have
We have completed our review and concluded that your brand does not meet our criteria for approval.
In the images you have provided, we do not see sufficient proof that the branding is permanently affixed to the product or packaging, per the Brand Name Policy. In future, if you want to request another review, we require new images that show the 品牌名 is permanently affixed to the product or packaging.
?
5.大概從此刻開始，命運的齒輪開始飛轉(zhuǎn)，連開了5個白名單case，詢問客服得出來兩種情況

您在商品和/或包裝上粘貼品牌或缺少品牌標(biāo)識無法充分區(qū)分您商品與不屬于您品牌的其他類似商品。此外，我們認(rèn)為這些商品是通用品牌，因為其他品牌內(nèi)容提供了相同的商品和/或包裝圖片。該商品或其包裝上顯示的品牌標(biāo)識或其他識別標(biāo)志必須能夠?qū)⒃撋唐放c不屬于該品牌的類似商品區(qū)分開來。您仍可發(fā)布您之前嘗試創(chuàng)建的 ASIN，但品牌名稱需要使用“Generic”，或已批準(zhǔn)使用的品牌名稱。
在您提供的圖像中，我們沒有看到足夠的證據(jù)證明根據(jù)品牌名稱政策，品牌永久貼在產(chǎn)品或包裝上

?
6.詢問了這里面的問題情況得出的結(jié)論：
1.產(chǎn)品多角度拍照
2.產(chǎn)品外包裝字體假如說跟內(nèi)包裝不一致，僅提供一種
?
7.在了解這樣的需求下，對產(chǎn)品多角度拍照，去掉了外包裝跟產(chǎn)品內(nèi)包裝品牌名字體不一致的情況，同步在備案步驟中供應(yīng)商合同同步了中英文模板，營業(yè)執(zhí)照，法人身份證正反面。
?
終于終于，在剛剛收到了郵件（持續(xù)了兩周）：
Congratulations! Your Brand Registry application for 品牌名 has been approved.
?
寫帖子的目的是為了讓更多遇到相同備案多次被拒絕的同行可以找到方法去應(yīng)對問題，共勉。