?自今年年初以來，亞馬遜加大了對變體合規(guī)性的監(jiān)控力度。據(jù)業(yè)內(nèi)經(jīng)驗，多次違反變體政策可能導(dǎo)致賬戶被封，但這并非絕對，具體情況視違規(guī)程度而定（如合并JS，也出現(xiàn)過直接封店的）。

在亞馬遜的申訴過程中，通常從誤判角度進行申訴比直接承認(rèn)違規(guī)更有效。承認(rèn)違規(guī)雖然可能消除績效警告，但也意味著確認(rèn)存在違規(guī)行為，尤其是多次違規(guī)時，風(fēng)險更高。首次違規(guī)，亞馬遜通常會給予申訴機會，但多次違規(guī)（即使承認(rèn)），風(fēng)險會顯著增加。從誤判角度申訴，等于不認(rèn)可亞馬遜的績效警告，若申訴成功，績效記錄將被移除。

變體違規(guī)可分為有意和無意兩種。通過仔細(xì)研讀亞馬遜的變體政策，80%以上的無意違規(guī)是可以避免的。因此，深入了解政策，避免因疏忽導(dǎo)致的違規(guī)，至關(guān)重要。在申訴前，建議先自行了解變體違規(guī)政策，糾正違規(guī)內(nèi)容，再進行申訴。

以下幾個文章，基本也涵蓋了所有關(guān)于變體違規(guī)方面的知識要點：變體合規(guī)政策，如何規(guī)避變體違規(guī)，以及變體違規(guī)的申訴思路：

1.? 如何規(guī)避變體違規(guī)：《亞馬遜嚴(yán)查違規(guī)變體？如何降低違規(guī)變體的風(fēng)險》
https://mp.weixin.qq.com/s/WEz5_M6wV7L0CvYe1vN40A

2.? 變體違規(guī)觸發(fā)的原因，以及規(guī)避：《六大維度分析：5月10日違規(guī)變體掃號原因分析以及規(guī)避風(fēng)險最新總結(jié)》
https://mp.weixin.qq.com/s/HtU1R9AgGYt91_sb8ojLtw

3.? 變體違規(guī)的申訴：《實操案例：新型違規(guī)變體警告，誤判角度申訴成功經(jīng)驗，以及新的思路方向》https://mp.weixin.qq.com/s/KHUy8iAfq9Lz1XukDbkF2Q

本文主要針對變體違規(guī)申訴中的POA進行還原，包括對于近期頻發(fā)的變體違規(guī)申訴被拒的處理方案。


一、? 收到變體違規(guī)警告的POA

收到亞馬遜變體違規(guī)警告的處理步驟：修改違規(guī)點—開case聯(lián)系客服背書—整理證據(jù)申訴。該申訴模塊針對所有變體違規(guī)的警告都適用（合并JS的沒測試過），包括合并不同類目的產(chǎn)品，變體主題不正確，父體的文案設(shè)置不合理，子體不合規(guī)等等。

以下是POA原文，供大家參考和交流：

親愛的亞馬遜：

本次收到的變體違規(guī)警告屬于亞馬遜的誤判，請幫我消除后臺的績效警告。

在最近收到父體asin：XXX的變體績效通知之后，我立馬開了買家支持團隊的case請求排查變體信息，買家支持團隊調(diào)查之后回復(fù)：

“您的商品變體：XXXX目前在系統(tǒng)中狀態(tài)正常，屬于合規(guī)變體?！?請查看case id: 155035XXXX

“ 賣家您好，這3個子體在父體 XXX中是正常的狀態(tài)，變體關(guān)系是approved”

請查看case id: 154611XXXX

“目前變體關(guān)系也是沒有問題的” 請查看case id: 154608XXXX

這3個case的客服團隊可以佐證我的變體是合規(guī)的。

除此之外，在收到績效通知之后，我也檢查了前臺變體顯示情況，一直都是顯示有效變體關(guān)系的，你也可以通過附件去進一步確認(rèn)我們的變體是合規(guī)的。

變體后臺截圖

Case 1550350XXXX 證明合規(guī)

Case 1546110XXXX 證明合規(guī)

Case 1546083XXXX 證明合規(guī)

在申訴過程中，重要的是亞馬遜告訴確認(rèn)我的合規(guī)與否，我們需要怎么讓他們告訴我是合規(guī)的（這句話可以理解一下，不能說的太直白。）


二、變體違規(guī)警告申訴失敗的二次POA

如果按照上述的思路申訴卻被拒，就會收到如下的亞馬遜模板回復(fù)，這個情況近期會比較普遍（前段時間基本一封過）：

我們測試過以同樣的思路進行二次申訴（即模仿第一次POA內(nèi)容進行申訴），但是結(jié)果還是被拒。在這種情況下，建議重新審視申訴材料，調(diào)整申訴策略。以下是調(diào)整后的POA示例（申訴成功原文）：

Dear Amazon Seller Performance Team,

Thank you for your time reviewing our appeal. We appreciate the opportunity to address and clarify the variation policy warning on our account. Below is our detailed Plan of Action to resolve this issue.

Root Cause of the Policy Violation:

The parent ASIN [Parent ASIN] was flagged as a duplicate or non-compliant variation. However, we believe this is a misjudgment based on the following:

The parent ASIN is not a purchasable product and was created solely to connect its two child ASINs ([Child ASIN 1] and [Child ASIN 2]) under a color variation theme.

The parent ASIN does not have images uploaded manually; instead, the displayed image is automatically synchronized from one of its child ASINs. This may have caused confusion in the evaluation process.

Both child ASINs are functionally identical except for the base color, which is the defined variation theme.

【Multiple Seller Support agents have reviewed this case and confirmed that the variation structure is compliant. For example, case ID [Case ID 1] explicitly states that the appeal has been approved and the issue was due to a misjudgment.】

Actions Taken to Resolve the Policy Violation:

To address this issue and ensure compliance with Amazon’s policies, we have taken the following corrective actions:

Conducted a thorough internal review:

Verified that the parent ASIN and its child ASINs adhere to Amazon’s variation policy, specifically under the “color” variation theme.

Compiled evidence, including screenshots of the parent ASIN’s variation structure and child ASIN details, to confirm compliance.

Validated compliance with Amazon’s Seller Support:

Consulted multiple Seller Support agents through various case IDs (e.g., [Case ID 1], [Case ID 2], and [Case ID 3]) to confirm that the variation structure is compliant.

Received confirmation from Seller Support that this was a misjudgment.

Provided all relevant supporting evidence:

Attached screenshots of the parent ASIN setup.

Attached case logs from prior Seller Support confirmations of compliance.

These actions demonstrate that the reported violation is based on a misunderstanding, and the variation structure complies with Amazon’s policies.

The steps we have taken to prevent this violation in the future:

Enhanced internal auditing processes: Regularly review ASINs and variation structures to ensure compliance with Amazon’s guidelines.

Conduct periodic checks of all parent and child ASINs to avoid potential errors or misjudgments.

Trained our team on Amazon’s variation policies to ensure proper setup and understanding of compliant variation structures.

Maintain detailed records of all communications with Seller Support and relevant case approvals for future reference.

Avoidance of ambiguity in product details: Clearly differentiate child ASINs in product titles, bullet points, and images to reduce potential confusion.

We are committed to ensuring full compliance with Amazon’s policies and providing the best experience for customers on the platform. We kindly request your assistance in removing the variation warning and reinstating the variation relationship for the affected ASINs.

Best regards,

[Your Name]

注意：問題發(fā)生的根本原因，需要結(jié)合自己的實際情況去撰寫！

POA申訴之后成功的截圖

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以上是我整理的關(guān)于變體違規(guī)的觸發(fā)原因、預(yù)防措施以及被判定違規(guī)后的申訴方法。里面匯總了我們團隊經(jīng)過不斷測試和總結(jié)的成功案例，毫無保留地分享給大家。希望閱讀此文之后，大家對于變體合規(guī)性的規(guī)避以及問題處理都有更深刻的了解。變體違規(guī)不難規(guī)避，難的是對于政策的理解。其實好好研讀相關(guān)變體政策，至少是規(guī)避80%以上的變體違規(guī)的。
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