社區(qū) 發(fā)現(xiàn) Amazon 店鋪因為CPC報告造假被永久關閉,還有救...
店鋪因為CPC報告造假被永久關閉,還有救嗎?我這個店鋪有授權品牌給另外一個店鋪,那么這另外一個店鋪會受影響嗎?
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當時提交的POA,主要是圍繞運營人員錯誤地把檢測報告的培訓樣本提交了上去來展開的描述,相當于是錯誤提交,以及后續(xù)的改善計劃,并附上真實的檢測報告。但是很遺憾,沒有通過績效團隊的審核。
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在這些前提下,這個店鋪還能救回來嗎?期待有同樣遭遇的老鐵給點建議。另外,我這個店鋪有授權品牌給另外一個店鋪,那么這另外一個店鋪會受影響嗎?
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14 個回復
張三的歌 - 前公狼運營總監(jiān)
贊同來自: Alvin90
申訴信的結構
道歉和承認過失
開頭要對亞馬遜表示感謝,并承認自己的錯誤,表明誠意。
逐條分析問題
清楚地列出導致賬戶銷售權限被移除的具體原因,例如違反政策、客戶反饋等。
提出改進措施
針對每個問題,提出具體的整改方案,展示你對問題的重視和解決的決心。
強調改進決心
強調你對改善賬戶表現(xiàn)的決心,讓亞馬遜感受到你的誠意。
表達希望得到回復的迫切性
結束時強調希望能收到回復,表示你對恢復銷售權限的期待。
實操步驟
確認賬戶被移除的原因
仔細閱讀亞馬遜發(fā)送的通知郵件,找出導致銷售權限被移除的具體原因。
評估過往銷售操作
檢查客戶指標和產品列表,識別出影響用戶體驗的訂單和不合規(guī)的產品。
制定補救行動計劃
針對發(fā)現(xiàn)的問題,制定詳細的行動計劃,以便有效解決相關問題。
發(fā)送申訴內容
將你的行動計劃和申訴信發(fā)送給亞馬遜,期待其恢復銷售權限。
申訴郵件模板
開頭:
感謝亞馬遜團隊,并簡要介紹店鋪情況和成績。
正文:
表達對錯誤的認識和歉意。
列出問題和整改措施,明確未來的改進方向。
結尾:
再次懇請亞馬遜給予機會,強調愿意遵守規(guī)則和改進服務。
額外建議
保持簡潔明了
申訴信不宜過長,避免信息過載,確保要點突出。
使用真實數據
如果可能,附上銷售數據和客戶反饋,增加說服力。
誠懇溝通
避免模板化,確保語言表達真實、誠懇,傳達出你對改善的決心。
Subject: Appeal for Account Reinstatement - Urgent
Dear Amazon Performance Team,
I hope this message finds you well. I am writing to formally appeal the permanent suspension of our Amazon store due to issues related to the certification of our product, XX.
1. Background and Acknowledgment of Errors
In June, our team received a communication requesting clarification and submission of a legitimate testing report concerning the product certification. Unfortunately, due to an oversight within our operations team, we failed to address this request in a timely manner. In August, we were contacted via phone by Amazon regarding concerns about potential counterfeit certification. We took this matter very seriously and immediately prepared our response.
2. Submission Details
In response to the concerns raised, we submitted a Plan of Action (POA) that detailed the circumstances surrounding our mistake. Specifically, our submission mistakenly included a training sample report instead of the genuine testing report. This error was purely unintentional and resulted from insufficient training of our staff regarding the document submission process.
We subsequently attached the actual testing report, which we verified to be authentic. However, despite our efforts, we received a notification on September 23 indicating our store has been permanently closed.
3. Corrective Actions and Improvement Plan
We understand the seriousness of this situation and have already taken several immediate corrective actions to prevent similar occurrences in the future:
Enhanced Training: We are implementing a comprehensive training program for our team to ensure all employees are well-versed in product certification processes, specifically focusing on the importance of submitting accurate and legitimate documentation.
Verification Procedures: We are instituting a verification process for all submitted documents. This will include a checklist and secondary review to ensure all paperwork is accurate and corresponds to the actual products.
Regular Audits: We will conduct bi-monthly audits of our product submissions and compliance with Amazon’s policies, ensuring that all documentation remains accurate and up to date.
4. Request for Reinstatement
Given the measures we have taken to rectify the situation and enhance our operations, we respectfully request that you reconsider the decision to suspend our account. We are fully committed to adhering to Amazon’s policies and providing customers with the highest quality products and service.
5. Impact on Authorized Brands
Additionally, we would like to seek clarification regarding our authorized brand connections with another store. We are concerned about whether this suspension may have any adverse effects on that store, and we would appreciate any guidance you can provide on this matter.
Thank you for your time and consideration. We sincerely hope for the opportunity to continue our partnership with Amazon and serve our customers effectively. We are ready to cooperate fully and provide any further information you may require.
Warm regards,
[Your Name]
[Your Position]
[Your Store Name]
[Your Contact Information]