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所在分類:  Amazon 所屬圈子: Amazon Amazon賬號安全

去年賣汽車LED大燈吃了違禁品績效,最近因為這個賬戶被封了,請問這種情況還有機會拯救嗎

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去年賣汽車LED大燈,10月政策收緊,LED大燈都是違禁品所以鏈接被下架了,然后吃了幾個違禁品的績效,最近因為這個賬戶被封了,請問這種情況還有機會拯救嗎
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你這個申訴頁面是一個框的錯誤停用,這種確實會很棘手
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1.解釋問題的根本原因??
1、粗心大意,在亞馬遜上創(chuàng)建之前,我們沒有檢查listing
2、產(chǎn)品開發(fā)人員采購的時候沒有調(diào)查產(chǎn)品是否能在amazon銷售
3、我們沒有對我們的員工進行足夠的關(guān)于亞馬遜銷售政策的相關(guān)培訓,不夠了解平臺政策
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2.你將采取哪些措施來解決該問題??
分別對運營、開發(fā)、上級領(lǐng)導、公司的模式做出不同的對策,
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1、運營已在帳戶檢查了所有ASIN,并且刪除了所有受限商品鏈接,我們確保賬戶沒有受限商品了,今后將更加注意檢查
2、對銷售沒認真檢查鏈接,開發(fā)人員檢查產(chǎn)品做出懲罰,列舉一下懲罰措施,罰款,出具書面警告等,
3、公司管理沒到位,列舉一下懲罰措施,罰款,出具書面警告等
4、我們已經(jīng)檢查了庫存中所有庫存的狀況,并退回了所有限售產(chǎn)品給供應商
5、優(yōu)化亞馬遜政策培訓體系
①這些員工立刻做了深刻的檢討和反思,保證以后一定熟記亞馬遜平臺的相關(guān)銷售政策和賣方行為準則,特別是在賣家后臺的賣家大學里學習了受限政策,不會再做違反亞馬遜政策的一切操作。
(員工姓名:黃濤,檢討時間:2021年3月30日)
②亞馬遜專業(yè)講師立刻對所有的員工開會講解亞馬遜《銷售政策和賣方行為準則》政策,每個聽講的員工都需要簽名,不熟悉和掌握政策的員工不得運營賬號。
(亞馬遜專業(yè)講師:黃瀟瀟)
時間:2021年3月30日
政策簽名:請查看“POA截圖”的宣導政策圖片2
6、對于我們將要購買的商品,我們已經(jīng)向供應商索取了更詳細的產(chǎn)品信息,確保沒有受限商品

3.你將采取哪些措施來避免將來問題再次發(fā)生
深化對平臺政策的了解、加強培訓工作、優(yōu)化運營結(jié)構(gòu):對開發(fā)和銷售提出了不同的要求。
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1.Strengthen the inspection of the quality inspection department and logistics transportation:

a. We will ask the factory to execute stricter checking up and testing process for our products, and request every confirmation and signature of testing result for every product from the tester in the factory.
b. We will execute a sampling check for different production batch and regular visits to the production line of the factory every week. Make sure we ship out every item in integral and good working conditions.
c. We will ask the factory to package with stronger crash proof and shockproof measures, like fling in the blanks with proof foam and wrapping up with hard carton. Change the logistics service provider with better transporting service.
d. We will strengthen the inspection of the quality inspection department. We will give the factory a complete quality inspection list, and ask the factory to troubleshoot the product according to our list one by one.
e. We ask the factory to extend the time of the product aging test. After that, we can get products with more stable product quality.
f. We will find a professional quality inspection team to help us carry out a full inspection of all products shipped. To ensure the yield of products shipped.
g. We will let the company's full-time quality inspectors go to train and perform detailed spot checks after the quality inspection team completes the quality inspection to ensure product quality.
h. In order to restrict the factory to attach importance to quality inspection, reduce the defect of the products. We will resign a quality agreement with the factory.?
i. We will replace various transportation ways to shorten the logistics transportation time.
j. We will strengthen our advertising and promotion efforts to achieve a better inventory circulation and avoid long-term storage in Amazon warehouses, which will consume all battery power.
k. We will let the customer service team go out for training in batches to improve the communication skills of the customer service team, as well as the ability of the customer service to solve problems.
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2、加強員工培訓。
我們邀請了經(jīng)驗豐富的專家到我們公司來培訓我們的新銷售員工,使他們掌握亞馬遜政策的所有相關(guān)知識,以避免人為錯誤造成的錯誤。我們立即為所有員工提供了系統(tǒng)有效的培訓。
鏈接:https://sellercentral.amazon.c ... 64330
https://sellercentral.amazon.c ... G1801
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3、We will re edit less Detailed or Accurate Page Description:

a. We will try more times to update the listing detail page and contact the amazon service support.
b. We will improved instruction manuals, with easy-to-understand text and pictures. Reduce customer misunderstandings.
c. Publish more videos and contents of product explanations and product operations on our social media. Let customers understand our products clearly in more ways.
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