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所在分類:  Amazon 所屬圈子: Amazon Amazon品牌備案和授權(quán)

美國(guó)站品牌備案頻繁被拒,備案的邏輯是什么?

發(fā)帖29次 被置頂0次 被推薦0次 質(zhì)量分1星 回帖互動(dòng)299次 歷史交流熱度16.29% 歷史交流深度0%
背景:亞馬遜新注冊(cè)的賣家賬號(hào),品牌是在24年12月份申請(qǐng)的,目前是審查狀態(tài),TM標(biāo)狀態(tài)
4月份備案,頻繁被拒,所有的拒絕原因都是同一個(gè)回復(fù):We are unable to approve your Brand Registry application for XXXXXX because: The documents provided are not acceptable for Brand Registry. The images should not be computer generated and must be of the physical product you intend to sell on Amazon. We ask that you submit at least one image of your product or product packaging as part of the application. The submitted pictures will be used solely for the purpose of reviewing your application, and customers will not have access to them. You can use your phone’s camera to capture clear pictures of your product or its packaging. Note that Amazon does not consider a mock-up or digitally altered image of the product or product packaging (e.g., the brand name or logo photo-shopped on the product or packaging) as valid proof of intellectual property ownership. Therefore, any product image provided during Brand Registry enrollment must be an unaltered, genuine image of the product or its packaging. If an application is submitted with a mock-up or digitally altered image, the brand may be subjected to additional scrutiny during enrollment, and in some cases removal from the program. Before uploading your image, ensure that it is not blurry and clearly displays your brand’s name. The brand name on the product must be easily readable and match the exact trademark name on your application.
資料準(zhǔn)備齊全,
1.包裝盒是印刷的LOGO?
2.有生產(chǎn)商合同,有增值稅發(fā)票(合同中的公司信息,地址,采購(gòu)項(xiàng)目,金額,數(shù)量,全部都與發(fā)票對(duì)應(yīng))
3.多次多角度拍攝和包裝盒和產(chǎn)品的圖片,上傳的都是手機(jī)圖片原圖
一直被拒,還有什么可排查的地方?
是否是政策歧視?
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已邀請(qǐng):
匿名用戶

匿名用戶

贊同來(lái)自:

你好,從亞馬遜回復(fù)的內(nèi)容來(lái)看,是您提交的圖片資料疑似不真實(shí)-未說(shuō)明到合同或者發(fā)票不行,因此用其他手機(jī)重新實(shí)拍產(chǎn)品圖和產(chǎn)品包裝圖,圖片上清晰體現(xiàn)在售商品的品牌Logo,條形碼,產(chǎn)品,實(shí)拍背景為真實(shí)的辦公背景,背景和產(chǎn)品均不要修圖。
這個(gè)審核沒(méi)有政策歧視,一定是哪里不規(guī)范,所以才會(huì)無(wú)法通過(guò)。
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